Questions on Event Manager
What to Do When Hiring an Event Planner
When you wish to create an event, whether this is an expo, forum, conference, wedding or a simple birthday party, there are times that you need to hire an event planner. It isn’t so difficult to find an event planner, manager or company that will handle your event. You will be surprised at how there are hundreds of them in this industry. The real question here is, how are you going to choose one?
Before you go on and find an event manager, you should first set define the objectives of your event. The objectives will surface when you define who your targets are, what are the messages that you wish to communicate, the event’s end goal and the budget that you want to allocate for the event, too.
When everything is ready and you are onto hiring an event planner, here are questions that you should ask of them:
What is your expertise?
It is your first time knowing about the event planner, so it is safe to assume that you know little about them. Your objective in hiring an event planner at this point is to find out whether they are a good fit for your plans. You have to ask them what kind of events they usually work on. If the majority of the events that they handle are business-to-business, they may not be the right fit if you are trying to conduct an event focusing on business-to-consumer. On another note, if you own a technology company and you have an extensive experience in working together with companies in the technology sector, they are highly likely to fully understand all of your needs.
This is not to say that the organizer needs to have a lot of knowledge in the niche area of your event in order for them to do a good job. It is a plus if they’ve got experience in such a field or situation similar to your needs. Make sure you also ask for references and a couple of case studies regarding the event planner, too.
What are the services they offer?
It is also important that you know the services they offer. An event planner doesn’t only offer management services, but they expand their services like finding a venue, organize catering, transportation, audio visual services, accommodation, hire speakers, staffing, etc. Try to find out if they can provide you a preferred list of vendors and venues that they have worked closely in their previous work. One thing you can define from a good event planner is that they have established good relationships with the aforementioned entities and that they are able to aid you in securing deals that deem impossible for an individual to do alone.
What is included in the fee?
Make sure that you find out what are the details included in the fee that you will be paying them before, during and after the event. This is to avoid any surprises at the end, which can be the source of headache and misunderstandings.